Aug 03, 2022
In Beauty Forum
Add the New “Text Me” Ad Extension So People Can Directly Text You From Your Ads Google added a new advert extension towards the end of 2016 that allows searchers to text advertisers from their adverts. Here is an example of an advertiser using this extension. adwords-mobile You can implement this within the ad extensions section of your AdWords account. Step 1. First, navigate to the ad extensions tab and then view message extensions as shown below.extensions-ad-words Step 2. Click the red “ad extensions” button. Step 3. Enter the name of your business and the phone number that you would like to receive texts on. In the “extensions text” box, enter the message that you want people to see alongside your ads and then in the “message text,” enter the message that users will text you with. extensions-text Step 4. Click “save” and you should see your extensions appear next to your adverts within Google’s search results. 4. Geo Target Your Ads to Generate 21.9% More Leads Converting your national and regional campaigns to local campaigns is an effective way to lower your cost per lead and generate more leads. Studies by Clicteq have shown that geotargeting Italy Phone Number List can increase the number of leads by 21.9% and decrease the cost per lead by 38.5%. As shown in 2 above, geotargeting is where you display the name of the location where the advert appears within the advert copy. For example, here is a geotargeted ad aimed at York, showing the location within the ad copy. geotargeting Take these three steps to implement geotargeting: Step 1. Duplicate your national or regional campaign and then change the location that it is targeted at to a city that was within your national or regional campaign. Step 2. Edit the ad copy to reflect the name of the city the ads are targeted at. For the best results, place the name of the location within the headline of your ad copy and in the display URL. Step 3.